how to buy elvstrom sails

Buying a new sail – how it works

Ordering New Sails: What to Expect & Why We Choose Elvstrøm

Ordering a new sail is an exciting step for any boat owner—but for many, it can also feel a bit daunting. After all, sails are a significant investment, and with more than 150 sail lofts operating across the UK alone, choosing the right one can quickly become overwhelming.

At East Coast Kit, we understand the importance of getting it right. When it came time for us to select a sailmaker to partner with, we went through the same decision-making process. After extensive research and firsthand experience, one brand clearly stood out: Elvstrøm Sails.

Here’s why Elvstrøm was the right choice for us—and why they might be the right choice for you.

🌍 One of the World's Largest Sailmakers

Size matters—especially when it comes to sail production. Elvstrøm is one of the largest sailmakers in the world, with facilities capable of producing sails for everything from dinghies to superyachts. Their expansive production lofts ensure not only capacity but precision and consistency, even for large, complex sail designs.

⚙️ Cutting-Edge Sailmaking Technology

Elvstrøm has made substantial investments in innovation. Their proprietary EPEX membrane sails represent a leap forward in performance and durability, incorporating advanced fiber layout techniques and vacuum lamination technology. They also offer exclusive fabric options developed from 100% recycled materials, pushing the boundaries of sustainable sailmaking.

♻️ A True Commitment to Sustainability

Unlike many brands engaging in “greenwashing,” Elvstrøm takes environmental responsibility seriously—something we at East Coast Kit also care deeply about.

Here are just a few of their sustainable practices:

  • Use of sailcloth made entirely from recycled materials

  • Reuse of offcuts to produce accessories like sail bags

  • In-house durability testing to maximise product lifespan

  • Powering their head office and main loft with 100% renewable energy

Their genuine eco-focus adds real value for customers looking to reduce their environmental impact without compromising on performance.

🧠 Decades of Expertise in Every Stitch

Founded by sailing legend Paul Elvstrøm, the company has built a legacy of innovation, quality, and elite craftsmanship. Over the decades, the team has continued to evolve and pass down knowledge, creating one of the most skilled and well-respected sailmaking operations in the world.

This heritage of excellence is embedded into every sail they produce.

⏳ Reliable Lead Times and Consistent Supply

In today's market, reliable delivery can be as important as quality. With global supply chains under pressure, Elvstrøm's large-scale operation and deep material stock allow them to maintain competitive lead times.

While no sailmaker can offer instant delivery, we’re proud to say we can provide some of the most consistent and realistic timelines for made-to-order sails in the UK.

📦 How to Order Your New Sail with East Coast Kit

We’ve simplified the process to make ordering your new sail straightforward and stress-free:

  1. Get in Touch
    Start by contacting us via phone, email, or through the booking system on our website. We’ll discuss your boat, sailing style, and performance goals.

  2. Consultation & Measurement
    We work closely with Elvstrøm to present options that match your needs and budget. For many boat models, we already have measurements on file. If not, we’ll arrange a visit to measure your rig or existing sail.

  3. Quote & Lead Time
    We’ll prepare a detailed quote, including an accurate lead time so you know exactly what to expect. Use the Elvstrom sail configurator here

  4. Production & Quality Control
    Your sail is built in Elvstrøm’s state-of-the-art facilities in Denmark, where every sail is rigorously quality checked before leaving the loft.

  5. Delivery & Optional Fitting
    Once complete, your sail is sent to our UK service office in Hamble and then delivered to your nominated address. Need help fitting or tuning your new sail? We also offer on-site fitting and tuning support to help you get the most out of your sail.

🧭 Ready to Upgrade Your Sail?

Whether you’re preparing for a season of cruising, racing, or just upgrading tired gear, East Coast Kit and Elvstrøm Sails offer the ideal combination of performance, sustainability, and professional service.

Explore our sail options today or contact us to start your consultation.

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